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Product Management Bootcamp | June 26

Allison Taylor Photo

Senior Global Product Manager, Cision
Product Management Bootcamp
Saturday, 26 June, 2021
1 7 pm EDT
San Francisco (Online)
$ 250
USD


Total
$ 250
USD
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Product Management Bootcamp | June 26

Allison Taylor Photo

Senior Global Product Manager, Cision

About This Workshop

You’re full of ideas, but how do you know which are worth pursuing? Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this hands-on product management bootcamp.

In the first half of this product management bootcamp, you’ll learn how to learn how to conduct market research and apply best practices when analyzing user interviewers. The ultimate goal of a product manager is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently using design thinking and product management strategies.

In the second portion of the product management bootcamp, you’ll explore how PMs prioritize features for users and how the different types of minimum viable products (MVPs) can guide you to continued success. Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it.

Takeaways

  • Explore product management and career trajectory of product managers.
  • Explain the purpose and process of building an MVP and determining product/market fit.
  • Develop problem statements and hypotheses in real-world business scenarios.
  • Craft questions for and conduct user interviews to validate hypotheses and gain insight into customer experience.
  • Use affinity mapping methodologies to gain insights into user problems or needs when developing a product.
  • Translate hypotheses into product features.
  • Define success for a product using the language of product management metrics, identifying the right metrics and KPIs and the tools you can use to track them.

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Allison Taylor Photo

Senior Global Product Manager, Cision

Allison Taylor is an energetic jack of all trades and General Assembly alum with a passion for user-focused product design and development. With over 5 years of experience working as a Product Manager in several scrappy startups and larger organizations, such as Move.com, she has worked on products with both national and international customers. Currently, she's helping disrupt the public relations industry as Senior Global Product Manager at Cision.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Illinois Students

Participants who complete this workshop will not receive a certificate or any other designation of completion.

This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.

This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.

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Total
$ 250
USD

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