Product Management 1-Day Fundamentals Workshop | August 26

You’re full of ideas, but how do you know which are worth pursuing?

Enter product management. Discover the basics of product development, product strategy, the product life cycle, and many more fundamental product management concepts in this interactive, hands-on workshop.

Products are constantly evolving, even after they’ve launched. It’s critical that product owners and product managers be able to measure their progress so that they can continue improving it. Learn how to conduct market research and apply best practices when analysing user interviewers. Explore how PMs prioritise features for users and how the different types of minimum viable products (MVPs) can guide you to continued success.

This Product Management 1-Day Fundamentals Course is the interactive and hands-on way to begin your product management journey. You will dive head first into various product management tools, skill up with exercises, and by the end of the day you’ll know how to head in the right direction quickly and efficiently using design thinking and product management strategies.

This workshop is for beginners. No prior knowledge or experience required.

• Explore product management and career trajectory of product managers.
• Explain the purpose and process of building an MVP and determining product/market fit.
• Develop problem statements and hypotheses in real-world business scenarios.
• Craft questions for and conduct user interviews to validate hypotheses and gain insight into customer experience.
• Use affinity mapping methodologies to gain insights into user problems or needs when developing a product.
• Translate hypotheses into product features.
• Define success for a product using the language of product management metrics, identifying the right metrics and KPIs and the tools you can use to track them.

• This class is taken completely online via Zoom.
• We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

Dave Lynam has a background spanning 20 years in event ticketing and has been responsible for delivering digital products to the industry since 2010. In that time, Dave has managed products used during major sports tournaments such as the Olympic & Paralympic Games, UEFA European Championships and Commonwealth Games.

Currently, Dave is the founder of Kaizen, a company that provides product and operational advice to organisations in the sports and entertainment sector. They also supply ticketing software. He is a former GA student, taking both Front End Web Development and User Experience Design part time courses. Having enjoyed the GA experience so much, he joined the instructional team on the Product Management course in 2015.

In recognition of his exemplary service in the classroom, Dave has been selected as a member of General Assembly's Distinguished Faculty program.