Product League: Leveraging User Research for Better Products | Online

About this event

"You should skip user research. It’s slow, expensive, and it disrupts the product development cycle. Go ahead and make decisions based on your gut, without any insights into how customers behave or how they react to your product design decisions. Dev resources are never constrained," SAID NO ONE EVER!

This month we're excited to welcome AJ Davis, a startup advisor and founder of Sitleo, to share insights to effectively using research. In this talk, you’ll learn how to save your development team time (and frustration) by infusing user research early and often in your product development cycle. We’ll cover the latest tools and techniques which enable research to move faster and be less expensive, and we’ll help you make the case for why your team needs to prioritizing user research.

About the Speaker: AJ Davis is a user advocate and product leader. AJ founded Sitleo after watching companies stumble to understand customer behavior. Sitleo combines user research and A/B testing to identify user problems, make focused changes, and help companies grow. Previously, AJ managed experience optimization for Fortune 500 companies at Clearhead, and she established lean UX practices on several teams at Google.