Writing for an online audience is completely different to writing for an English exam. In fact, the most effective online copy would probably make your English teacher faint.
People consume content differently online than they do when reading books or other long-form content.
The good news is you don’t have to be a professional writer or have a degree in wordsmithing (that’s a technical term, honest) to write a compelling copy.
To write effectively for the web you need to make your message clear.
You need to format your content so it’s easy to consume.
You need to inspire action to turn casual browsers into engaged subscribers.
If you are new to the world of copywriting, this workshop will help you write better, clearer and more compelling content that gets results.
In this practical workshop you’ll learn:
How to make your message concise and clear
The difference between content writing and copy writing
How to communicate more by writing less
How to drive engagement and generate leads with your words
Free tools and resources to improve productivity and streamline your writing process Whether you’re a marketer, blogger or startup founder, this workshop will help you write better, clearer and more compelling content that gets results.
Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.
Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.
Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles
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