Picture This: Mastering Instagram for Business | June 8
Karen P'ng
Freelance Strategist and Consultant
About This Workshop
As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore.
Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA that allows you to creatively share in real-time.
In this workshop, you will learn about best practices, strategies and actionable steps to begin leveraging Instagram for your business, project or even your personal life.
Please note:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
- Have your camera turned on for the entire session
- Have an accessible microphone
- Be in a quiet, well-lit space with minimal distractions
- Strong internet connection
Takeaways
- Learn the fundamentals of a successful Instagram account.
- Identify what makes a good Instagram post and learn how to stand out.
- How to find the right hashtags and when to use them.
- Learn about Instagram Stories and how to leverage yourself in this area.
- Use Insights to measure the success of your Instagram account.
Preparation
This workshop will be completely live and online. In preparation, please download Zoom.
- Bring your phone with Instagram pre-installed.
- Attendees must have a general familiarity with Instagram.
- Have 1-3 of your favourite Instagram pages ready for discussion.
This session will not be recorded, however slides will be shared following the class.
About the Instructor
Karen P'ng Freelance Strategist and Consultant
Karen P’ng is a freelance strategist and consultant specialising in social media, digital marketing and content strategy. Having previously worked at Australia’s largest online retailer for 4.5 years, Karen turned to a full-time freelance role to help SMEs and established brands grow with structure and strategy. From fashion and furniture, to finance, she has worked with a range of clients including THE ICONIC, BrickX, Brosa, Weatherzone, and Escrow.com. Karen holds a BA from Queensland University of Technology but believes that most of her skills and expertise came from her experiences of learning on the job and consistent up-skilling through short courses.
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