Questions? Read our FAQs
Questions? Read our FAQs
Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.
When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.
In this class, you’ll learn methods for performing user research in the field, synthesizing the results and communicating users needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas.
You'll try synthesizing and framing user needs to create a persona to guide you to develop and refine a product prototype. The primary goal is to demonstrate that valid, well-defined user needs are the reference point for the design process.
UX Designer / Content Strategist / Front-end Developer / Project Manager / Copywriter ,
Amelia (also known as Milly) loves the intersection of content, design and development and she spends her time making the internet better for everyone who uses it.
Milly is a connector, facilitator, creative maker, innovator and empathy machine. She speaks engineer, design, content and business, and is a passionate advocate for best practice and excellence in user experience.
Milly has a weird and wonderful work background that spans writing, editing, teaching, photography, engineering, UX research and design, people and project management and entrepreneurship. She likes to try new things and then combine all her skills into new roles. Milly's got experience in agency, product, small and medium business, and she's also working on her own products.
Milly is always looking to be involved in things that make the world better. She's highly principled, self motivated and she cares deeply about the things she throws herself into. With 5+ years in digital, you can find her at Melbourne's meetups teaching and speaking and sharing her brain.
Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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