Personas - Where Product Meets User Needs
14

Wednesday, 14 December

6 8 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Personas - Where Product Meets User Needs

Shane Patton Photo


Experience Design Lead, Isobar

14

Wednesday, 14 December

6 8 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.

When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.

Takeaways

  • Learn UX design and UX research terms and concepts as they apply to persona creation
  • Learn how to generate a persona from user-centered research methods
  • Learn the key ingredients of a persona and how to prioritize the information
  • Learn the value, pros, and cons of personas

Prereqs & Preparation

None.

About the Instructor

Shane Patton Photo

Experience Design Lead,
Isobar

Shane is a practicing Experience Designer using creative, strategic, analytical and design thinking abilities to skillfully merge research, best practices and innovation to generate unique user experience solutions that achieve project goals.

From websites and apps to medical device simulators, Shane has worked on a range of user-centered products for internationally recognized brands as well as small, local business entrepreneurs.

Shane holds an MS in Human Factors in Information Design from Bentley University and a BFA in Communication Design from Massachusetts College of Art + Design.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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