Personal Branding Workshop (Downtown LA) | Online
About this class
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.
In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.
The best parking structure to use is at 350 E. 2nd Street. It is directly next door (to the right) of our building. The cost is $2.00/15 min ($10 max), $5.00 flat rate after 4pm.
Gold line stop in Little Tokyo is a 5 minute walk to campus. Red line stop at Grand Park and Civic Center is about 10-15 minute walk.
Takeaways
- Deconstruct the elements of well-known and successful personal brands
- Identify your target audience and goals in building a recognizable persona through your personal brand
- Uncover the unique identifiers that differentiate you/your personal brand - Decipher the best way to communicate with your audience and build agency for your personal brand
Prereqs & Preparation
None. Please bring a notepad and pen to take notes. (We recommend leaving your laptop at home.)
