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Personal Branding for Entrepreneurs & Consultants | December 15

$99 USD each
Wednesday, 15 December, 2021
12 3 pm EST
Online

About This Workshop

*"People don't buy what you do, they buy why you do it". *

Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your "why" through the content you create and how you present yourself online. Defining your personal brand is the key to attracting the right prospects and business partners.

It’s time to get out of your own way and start leveraging your personal brand to land more clients, customers and media opportunities; simply by being yourself.

During this class you’ll learn how to effectively express yourself through the topics you speak about and clearly track the impact it has on your business. You’ll also discover why you should stop chasing likes, and how you can start providing real value for your audience with an authentic and impactful approach. They’ll thank you with leads and revenue as opposed to likes and emojis.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Develop your personal branding statement, allowing you to confidently present yourself in any situation
  • Understand the key elements that must be included on your website and social profiles
  • Discover what social channels really matter to your brand/business, and what to post
  • Learn how to land media opportunities, and how to amplify the impact through lead generation
  • Understand how to track the revenue impact of your personal brand

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Terry Rice Photo

Founder, Terry Rice Consulting & Expert-in-Residence, Entrepreneur magazine

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow. His professional experience includes client-facing roles at organizations including Facebook and Adobe. During his career, he’s consulted hundreds of organizations including Walmart, Bonobos, Warby Parker and FedEx.

As a business consultant, he serves as a conduit to make these best practices available - and scalable - to entrepreneurs and small businesses. As the Marketing Expert-in-Residence at Entrepreneur magazine, he provides need to know information through his work as a VIP contributor. He's also the author of the upcoming book Start Your Own Consulting Business: Your Step-By-Step Guide to Success, published by Entrepreneur Media.

An engaging and informative presenter, Terry has been a featured speaker at industry events including Social Media Week and SXSW. He also serves as a startup mentor at organizations including Amazon, Techstars and the NYU Entrepreneurial Institute.

Terry is a father, husband and proponent of both mental and physical health. His mission is to show people how they can achieve professional success without sacrificing their personal life.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.