Part 3, Build Your Professional Brand on LinkedIn: Stand-out Summary & Headline | Chicago

About this workshop

This series is perfect for professionals looking to move to the next level in their career. Create a Stand-out Professional Summary and Headline that sells your professional brand story. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this four-part series, you’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Part Three of the Four-part Series: Crafting a Stand-out Summary & Headline You will learn how to apply your professional brand story (created in Part Two of the series) to build a stand-out Professional Summary and Headline. You’ll use interactive worksheets to define your professional value keywords that align with your experience and elevate your profile searchability. You will also learn best practices for social selling on LinkedIn.

Coming out of the session, you will have built a new headline, summary and overview of your work experience that tells a consistent story about your career. You’ll also get 1:1 feedback in this session on your professional brand story.

Takeaways

• Learn how to apply your professional brand story to your overall profile

• Receive 1:1 feedback on your brand story

• ​Build a stand-out Professional Summary and Headline

• Understand how to create and update your Professional Experience

Prereqs & Preparation

• Part two is highly encouraged.

• Bring a pen and paper to take notes

• Laptop is recommended, but not required