Part 1, Build Your Professional Brand on LinkedIn: Your Professional Brand Story | Chicago

About this workshop

This series is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. In this three-part series, you’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Part One of the Three-part Series: Creating a Professional Brand Story.
You will learn what makes a sellable LinkedIn profile and spend time building your professional brand story. You’ll use interactive worksheets to define your career vision and how to impactfully write about your experience. You will also learn best practices for Educational and Volunteer profile information.

Coming out of the session, you will have an outline for authentically and consistently telling your professional story to use immediately when networking.

Takeaways

• Learn best practices for creating a sellable and highly searchable profile

• Define where you are going next in your career

• ​Build the outline for your ​professional brand ​story for immediate use networking

• Learn tips for Educational and Volunteer profile information

Prereqs & Preparation

• Bring a pen and paper to take notes, worksheets will be provided

• A computer is encouraged but not required.