Paid Marketing Fundamentals: Facebook and Instagram

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

Paid Marketing Fundamentals: Facebook and Instagram | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

About this workshop

Join Christian from Abacus.agency for this hands on workshop. You will learn advanced tactics for creating and managing effective Facebook Performance Advertising Campaigns. Christian takes best practices from his work at Abacus, the leading Facebook specialized agency in Toronto. Christian will walk you through the must take steps in order to effectively gather data, test different strategies and ultimately optimize to lowest cost per goal.

Takeaways

  • Basics of Facebook Ads, create your own ad!
  • Successful Facebook and Instagram Ad Formats and Creative
  • How to create a sales funnel and A/B Test
  • Your Facebook Page optimizations
  • Facebook Pixel Tracking and best practices
  • Goal Conversions
  • Remarketing

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