Get clear on how to tell your brand story and present your company, product or marketing initiative in a concise way that resonates with your target audience. Your landing page, whether it’s for a standalone campaign or part of your company website, is oftentimes the first impression of your company and your calling card.
With website builders such as Squarespace and WordPress becoming more common, designing a beautiful website is easier than ever before. This makes the way you tell your story online even more critical. Come join us to work through exercises and real-life examples to create a compelling story online and leave with actionable advice and tools that will convert undecided visitors.
Fluency in the do’s and don’ts of landing page content creation strategy
Guide to creating landing pages from scratch to drive conversions
Work through before-and-after examples of landing page content that converts
Experiment with A/B testing for headlines and sub copy to determine which performs better
This workshop is perfect for:
Small business owners experiencing information overload when it comes to digital content creation
Sales & Marketing professionals preparing for upcoming marketing campaign launches
Startups preparing to launch a new website
Companies undergoing a rebrand or pivot and need to fine-tune/update their digital story
Individuals interested in digital marketing, content writing and UI/UX
Please note: This session will not be recorded, however slides will be shared following the class.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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