Optimizing Websites and Landing Pages to Convert | Online | July 26
About This Workshop
Get clear on how to tell your story and present your company, product or marketing initiative in a concise way that resonates with your target digital audience. Your landing page, whether it’s for a standalone campaign or part of your company website, is often times the first impression of your company and your calling card.
With website builders such as Squarespace and WordPress becoming more common, designing a beautiful website is easier than ever before. This makes the way you tell your story online even more critical. Come join us to work through exercises and real-life examples to create a compelling story online and leave with actionable advice and tools.
Fluency in the do’s and don’ts of landing page content creation strategy
Guide to creating landing pages from scratch to drive conversions
Work through before-and-after examples of landing page content that converts
This workshop is perfect for:
Small business owners experiencing information overload when it comes to digital content creation
Sales & Marketing professionals preparing for upcoming marketing campaign launches
Startups preparing to launch a new website
Companies undergoing a rebrand or pivot and need to fine-tune/update their digital story
Individuals interested in digital marketing, content writing and UI/UX
Please note: This session will not be recorded, however slides will be shared following the class.
About the Instructor
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.