Optimizing Websites and Landing Pages to Convert | Online
2

Tuesday, 2 March

4 6:30 am EST

$60 USD
Cost
$60 USD
Total

Questions? Read our FAQs

Optimizing Websites and Landing Pages to Convert | Online | March 2

Sotirios Seridis Photo


Founder, XYZ Lab

2

Tuesday, 2 March

4 6:30 am EST

Online

Anywhere
Online
$60 USD
Cost
$60 USD
Total

Questions? Read our FAQs

About This Workshop

Gift the gift of learning this holiday! Use the code: FRIENDS30 to receive $30 off at checkout. Offer ends 30 November

Get clear on how to tell your story and present your company, product or marketing initiative in a concise way that resonates with your target digital audience. Your landing page, whether it’s for a standalone campaign or part of your company website, is often times the first impression of your company and your calling card.

With website builders such as Squarespace and WordPress becoming more common, designing a beautiful website is easier than ever before. This makes the way you tell your story online even more critical. Come join us to work through exercises and real-life examples to create a compelling story online and leave with actionable advice and tools.

“If you have travelled to Mainland China in the past 14 days, please declare it immediately. If you exhibit any symptoms of flu / fever, please kindly stay home and see a doctor as soon as possible. We reserve the right to request you to vacate the premises.”

Takeaways

  • Fluency in the do’s and don’ts of landing page content creation strategy

  • Guide to creating landing pages from scratch to drive conversions
  • Work through before-and-after examples of landing page content that converts
  • Preparation

    This workshop is perfect for:

  • Small business owners experiencing information overload when it comes to digital content creation
  • Sales & Marketing professionals preparing for upcoming marketing campaign launches
  • Startups preparing to launch a new website
  • Companies undergoing a rebrand or pivot and need to fine-tune/update their digital story
  • Individuals interested in digital marketing, content writing and UI/UX
  • This workshop will be completely live and online. In preparation, please download Zoom and Slack.

    Please note: This session will not be recorded, however slides will be shared following the class.

    About the Instructor

    Sotirios Seridis Photo

    Founder,
    XYZ Lab

    Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

    Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

    Community Code of Conduct

    Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

    Let’s Keep You Updated

    Enter your email to start following

    By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.