Online Storytelling for Non-Profits and Social Enterprise
14

Thursday, 14 November

6:30 8:30 pm EST

GA D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Online Storytelling for Non-Profits and Social Enterprise | November 14

Kevin O'Connell Photo


Founder, FYN Creative & The Niche Movement

14

Thursday, 14 November

6:30 8:30 pm EST

GA D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Class

Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals.

This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and staying true to your organization's mission and purpose.

Join us as we explore what it takes to craft stories that grab and attention, build trust and credibility, and tap into people's emotions.

Takeaways

  • Understand what a digital marketing strategy includes and the framework under which it can be developed
  • Understand your audience, what channels they’re on and how that informs your strategy
  • Explore cost-effective digital marketing and storytelling methods
  • Learn the elements of an effective story through case studies
  • Understand how to identify the metrics that matter and what channels are right for you

Preparation

This workshop is designed for anyone who works or is interested in working in a marketing role at a non-profit or social enterprise.

What to bring to class: We recommend bringing something to take notes!

About the Instructor

Kevin O'Connell Photo

Founder,
FYN Creative & The Niche Movement

Part futurist part digital storyteller, Kevin O'Connell has become a rising voice in the digital marketing space. After full-time in Student Affairs & Higher Education for close to a decade, Kevin founded FYN Creative a digital storytelling and production agency with expertise in higher ed, non-profits, and startups. FYN Creative has partnered with organizations to focus heavily on social video, targeted campaigns, and digital storytelling trainings. FYN's clients span American University to Leadership Greater Washington to the National Education Association.

In addition to Kevin's role in digital marketing, he is a TEDx speaker and author of The Niche Movement: The New Rules to Finding a Career You Love. In 2013, Kevin joined a national conversation about how the millennial generation is disrupting the status quo in their career choices and approach to employment. His passion is to end employment unhappiness for this generation.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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