This workshop is scheduled for Australian Eastern Daylight Time (AEDT), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.
Storytelling in business is all the rage these days. But it’s been around since one man bragged to another about the woolly mammoth that got away.
Successful NPOs have weaved stories into traditional marketing and fundraising campaigns for almost as long, because the right story:.
grabs attention faster, and holds it
builds trust and credibility
taps into people’s emotions
influences and drive decisions. However, if you’re like many people working in and running NPOs and Social Enterprises, you:
struggle to find or create a compelling story
aren’t sure how to use them effectively for different goals and audiences
want to know the best ways to engage more impatient and less ‘captive’ online audiences. In this 2 hour workshop, you'll learn about:
The elements of an effective story
Successful digital NPO stories
Why some stories work and others don’t
How to find your own engaging stories
Creating compelling stories that connect, inspire and activate your online audience. Please note:
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
This workshop is designed for anyone who works or is interested in working in a marketing role at a non-profit or social enterprise.
In preparation, please download Zoom.
This session is not recorded however, you will receive the instructor’s slides following the session.
Simon has 20 years’ experience as a web content specialist including:
He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:
One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.
Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.
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