Online Storytelling for Non-Profits and Social Enterprise | December 13

$55 USD each
Monday, 13 December, 2021
7 9 pm EST
Online

About This Class

This workshop is scheduled for Australian Eastern Daylight Time (AEDT), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

Storytelling in business is all the rage these days. But it’s been around since one man bragged to another about the woolly mammoth that got away.

Successful NPOs have weaved stories into traditional marketing and fundraising campaigns for almost as long, because the right story:.

  • grabs attention faster, and holds it

  • builds trust and credibility

  • taps into people’s emotions

  • influences and drive decisions. However, if you’re like many people working in and running NPOs and Social Enterprises, you:

  • struggle to find or create a compelling story

  • aren’t sure how to use them effectively for different goals and audiences

  • want to know the best ways to engage more impatient and less ‘captive’ online audiences. In this 2 hour workshop, you'll learn about:

  • The elements of an effective story

  • Successful digital NPO stories

  • Why some stories work and others don’t

  • How to find your own engaging stories

  • Creating compelling stories that connect, inspire and activate your online audience. Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Preparation

This workshop is designed for anyone who works or is interested in working in a marketing role at a non-profit or social enterprise.

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

About the Instructor

Simon Hillier Photo

Owner, Copywriter, Consultant & Trainer, Get There Content Services

Simon has 20 years’ experience as a web content specialist including:

  • eight years with e-commerce trailblazers, travel.com.au and lastminute.com, where his weekly email newsletters were read by over half a million subscribers.
  • 12 years running his own web copywriting, training and consulting business, Get There.

He has produced digital content for, trained staff at, and consulted to hundreds of organisations including:

  • start-ups and SMEs
  • big brands such as Microsoft, PayPal, Johnson & Johnson, Canva, Cochlear, Telstra, Greater Union, ING, Jaguar and VW
  • clients of advertising, digital and SEO agencies
  • government departments and NPO's.

One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico.

Until then, you can find him at this General Assembly course relishing the opportunity to help you make your own "swinging hammock" dream a reality.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.