No Bullsh*t Strategy To Up-leveling Your Brand

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

No Bullsh*t Strategy To Up-leveling Your Brand | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

“Pour a bottle of Gallo into an empty 50-year-old bottle of French Burgundy. Then carefully decant a glass in front of a friend and ask for an opinion. You taste what you expect to taste.” -Al Ries

When creating brands, we formulate powerful narratives to position the brand in the marketplace. Branding is all about the perception a customer holds as it relates to your product or service. Because branding is done in the mind, we need to have a strong brand strategy to rise above our competition. When you take the No Bullsh*t Strategy To Up-leveling Your Brand, you will learn all of the steps Haylee Jordan takes when creating powerful and profitable brands.

This class is an interactive workshop, bring a brand you are working on to get some work done or just come to learn more about the process of brand strategy.

In this workshop you will learn:

  • How to Develop a Unique Selling Proposition (What makes you unique!)
  • Development of your target audience persona
  • What makes a powerful brand story
  • How visual design can translate your brand strategy

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