Navigating the Marketing Landscape in China | Online

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Singapore

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About this event

China is world’s largest retail market and each year more companies globally enter and try to succeed in it. Learn about the key tools and platforms necessary for inception. What do you need to create a social media plan geared to launch your product or service in China? What are the common tactics and what pitfalls you should be aware of?

In this session, we will begin to understand China's unique social media platforms, address how to grow your social following, and review best practices. This event would be beneficial to marketers and startups who are interested in marching into China but is open to all. Come and learn.

Agenda:

Check-in & Networking 6:30 - 7:00 pm
Panel/Lighting Talks 7:00 - 7:45 pm
Q&A and Networking 7:45 - 8:15 pm

Takeaways

Learn about how Chinese consumers have evolved

Get an overview of who is your modern Chinese consumer

Understand what are the most desired product categories and why so

Pick up China’s marketing & sales channels

Understand Chinese social media & sales

What are the three questions you should ask yourself before tapping into the China market?

Prereqs & Preparation

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