Growth: The Playbook for Acquiring Users and Increasing Retention | New York City
About this workshop
To acquire and retain users, you’ve probably made difficult decisions based on little more than your gut instinct. Luckily, there’s a better way. In this class, you’ll learn how to use data analysis to dramatically improve your decision making when it comes to product, paid user acquisition, and retention.
Takeaways
- Make the numbers work for paid user acquisition
- Significantly increase your retention rate
- Determine the actions a user needs to take to become a long term user
- Find out which metrics are most important to focus and which can be ignored
Prereqs & Preparation
Please bring a laptop with Excel. Experience with pivot tables is recommended.
