Mental Models in UX Design and Building a Consumer Behaviour Study

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Mental Models in UX Design and Building a Consumer Behaviour Study | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

This bootcamp with cover three key areas for business and career success:

  • The mental models in UX business: What is a mental model? How does it relate to UX?
  • Investing in a consumer behaviour study
  • Building a Career Literacy for Your Future
  • Part 1: The State of UX in 2020

  • The 4th industrial revolution (short video and discussion)
  • Brief History of UX and shifts in the market
  • Time horizons (McKinsey model)
  • Part 2: Investing in a Consumer Behaviour Study

  • Assessing problem statements
  • Identifying your allies in your organization: why have enemies when you can have friends?
  • Who are my customers, what do they want and what are they talking about?
  • Tools and techniques that help you with understanding customers
  • Sensible views on data
  • Defining the content structure of your Customer Behaviour Study (macro-micro; pains, pleasures and questions; internal vs external; pattern formulation; setting success metrics and more)
  • Best practices on publishing and reviewing with your organization
  • Post publishing, review, revise and publish
  • Part 3: Career Literacy: 5 skills on building your own UX public identity

  • Organisational empathy
  • Systems thinking
  • The power of LinkedIn
  • Engaging your literacy (writing, moderating, facilitating, etc)
  • The importance of passion projects
  • Prereqs & Preparation

    None

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