This bootcamp with cover three key areas for business and career success:
The mental models in UX business: What is a mental model? How does it relate to UX?
Investing in a consumer behaviour study
Building a Career Literacy for Your Future
Part 1: The State of UX in 2020
The 4th industrial revolution (short video and discussion)
Brief History of UX and shifts in the market
Time horizons (McKinsey model)
Part 2: Investing in a Consumer Behaviour Study
Assessing problem statements
Identifying your allies in your organization: why have enemies when you can have friends?
Who are my customers, what do they want and what are they talking about?
Tools and techniques that help you with understanding customers
Sensible views on data
Defining the content structure of your Customer Behaviour Study (macro-micro; pains, pleasures and questions; internal vs external; pattern formulation; setting success metrics and more)
Best practices on publishing and reviewing with your organization
Post publishing, review, revise and publish
Part 3: Career Literacy: 5 skills on building your own UX public identity
Organisational empathy
Systems thinking
The power of LinkedIn
Engaging your literacy (writing, moderating, facilitating, etc)