Mental Models in UX Design and Building a Consumer Behaviour Study
25

Saturday, 25 August

10 am – 5 pm +08

GA Singapore, Spacemob

Level 3, 8 Claymore Hill, Spacemob
Singapore
$170 SGD
Regular Ticket
$170 SGD
Total

Questions? Read our FAQs

Mental Models in UX Design and Building a Consumer Behaviour Study

Norman Teh Photo


CX/UX Architect, MSD (Merck Sharp & Dohme)

25

Saturday, 25 August

10 am – 5 pm +08

GA Singapore, Spacemob

Level 3, 8 Claymore Hill, Spacemob
Singapore
$170 SGD
Regular Ticket
$170 SGD
Total

Questions? Read our FAQs

About This Workshop

This bootcamp with cover three key areas for business and career success:

  • The mental models in UX business: What is a mental model? How does it relate to UX?
  • Investing in a consumer behaviour study
  • Building a Career Literacy for Your Future
  • Part 1: The State of UX in 2018

  • The 4th industrial revolution (short video and discussion)
  • Brief History of UX and shifts in the market
  • Time horizons (McKinsey model)
  • Part 2: Investing in a Consumer Behaviour Study

  • Assessing problem statements
  • Identifying your allies in your organization: why have enemies when you can have friends?
  • Who are my customers, what do they want and what are they talking about?
  • Tools and techniques that help you with understanding customers
  • Sensible views on data
  • Defining the content structure of your Customer Behaviour Study (macro-micro; pains, pleasures and questions; internal vs external; pattern formulation; setting success metrics and more)
  • Best practices on publishing and reviewing with your organization
  • Post publishing, review, revise and publish
  • Part 3: Career Literacy: 5 skills on building your own UX public identity

  • Organisational empathy
  • Systems thinking
  • The power of LinkedIn
  • Engaging your literacy (writing, moderating, facilitating, etc)
  • The importance of passion projects
  • Takeaways

    The attendees will get insights and do hands on excercises about:

  • The mental models in UX business: What is a mental model? How does it relate to UX?
  • Investing in a consumer behaviour study
  • Building a Career Literacy for Your Future
  • Prereqs & Preparation

    Please register at least 72 hours before the course.

    About the Instructor

    Norman Teh Photo

    CX/UX Architect,
    MSD (Merck Sharp & Dohme)

    Norman is a UX/CX architect, moderator and design writer based in Singapore. He has decade of experience working in agencies, corporate organisations and startups; and has designed high-level customer-centric experiences for BMW, Nike, Sephora, Wealth-X, Youth Olympic Games and more.

    His practice focuses on psychological behaviors of users, customer personalization, mapping micro-focus experiences and building modular information architecture platforms. Recipient of the industry award for excellence at Curtin University in 2006, represented Malaysia at British Council’s Creative Catalyst Seminar as a design thought leader and nominated as an influential young gun for Antalis 10-20-30, where 10 pioneer designers selected the next generation of 20 influential young guns under 30 in Malaysia.

    Previously, Norman lead the Consumer Experience (CX) and Innovation arm at Sephora Digital and more recently consults at MSD as a CX Architect and writes articles on business, culture and customer experiences here: https://medium.com/@normanteh

    Refund Policy

    We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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