Master the Art of Product Positioning | May 26

One of the most common mistakes when it comes to launching a new product is failing to implement the right product positioning strategy. Without the right product positioning, you run the risk of an ineffective marketing plan which ultimately results in poor sales.

A good product should be supported by an equal (if not better) positioning strategy that will help the brand create a unique product image in the customers’ minds and stand out in a competitive market. If you haven’t been focusing on product positioning from day 1, now is the time to address this!

Join our product marketing expert in this 2.5 hour workshop and learn how to develop a product positioning that will be the guiding point for how your marketing team crafts their content and how your sales team pitches the product to potential customers. It’s time to position your product for success!

• Understand the importance of positioning (or a lack of)
• Learn to identify signs that indicate areas of improvement in your positioning strategy
• Step-by-step methodology used for positioning products and services
• Apply and align positioning with sales & marketing activities
• Brainstorm ideas to overcome possible positioning challenges

• Come with an open mind (forget that you think you know about positioning)
• Even better - come with a company/product/service that you’re about to launch/are revamping the positioning for
• Especially beneficial for Product Marketers, Product Managers, Customer-Centric Business Professionals & Early-Stage Founders but everyone is welcome to join.

NOTE: This workshop will be completely live and online. In preparation, please download Zoom. This session will not be recorded, however slides will be shared within 7 days from the workshop.

Katrina previously worked as a marketer at various software companies such as HubSpot, TradeGecko (acquired by Intuit), ScanTrust and Saleswhale. She is currently a resident coach at 500 Startups in the areas of customer development, go-to-market strategy, sales enablement, and product marketing. She also founded Open Door Policy, a social enterprise that trains and connects refugees to remote work opportunities with employment partners such as Finder and Microsoft. She most recently led Programs and Partnerships at the Alibaba Business School.