Marketing Week | How to Create a Genuine Connection with Your Customers | June 24
About This Event
This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
We all know it's hard to stay relevant with distracted customers. Brand is your organization's connection to your customer and the marketplace. It provides the foundation for businesses to gain an edge over the competition. Whether you're a growth stage company or an established corporate brand, the importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before.
If you're new to marketing or starting a new venture, this session will ground you in the fundamentals of how to build meaningful connections with your customers and engage your community.
About the Instructor
Elaine Mensah is the Founder & Principal of Brand Meets Creative, a brand consultancy specializing in business development and branding for entrepreneurs in the professional services sectors, and strategic partnerships and professional development abroad for brands in the fashion and luxury industries. A natural at conceptualizing creative ideas, Elaine has worked with brands large and small across industries to elevate their presence and position in the market. With over 17 years experience in communications, fashion, tech and entrepreneurship, Elaine's expertise spans business development, strategic scaling for global growth, brand marketing, designer & product collaborations, strategic partnerships, and representation in entertainment.
Polaris Marketing & Consulting's Founder and CEO, Jenni White has been a much sought after marketing guru from tech start ups to long-term established businesses. She specializes in building strategic partnerships, business development and marketing strategy implementation. In addition to managing the company's digital marketing services empire, Jenni also consults with companies across the United States and donates her time to multiple charities as well. Originally from Portland, Oregon, she went on to study undergrad at The Claremont Colleges in Claremont, CA, she recently became a Dale Carnegie Black Belt and currently resides in Los Angeles, CA.
Jessica Cheng is the Director of Global Marketing at OnePiece Work. She is a seasoned brand strategist and marketer working in a myriad of industries including tech, beauty, and real estate. After spending a decade working in digital and content marketing for big brands like Verizon and startups, Jessica knows what truly drives conversions and has a proven track record for creating a strong digital presence for brands.
This class, workshop and/or event is for avocational purposes only. No certificate is awarded.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.