Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications | October 5

Tuesday, 4 October, 2022
10 11 pm EDT
Brisbane (Online)

About This Event

We live in a time where brands are being held to a higher standard. Brands are expected to do more than just make money. They are expected to stand for something, to align with the values of their consumers and to make purpose an integral part of their brand. At the same time, it’s important for brands to be careful to not embellish by simply putting on a show to attract consumers. Consumers want brands to demonstrate proof- to show not tell. Truth in marketing has never been more critical.


  • The changing marketing trends and landscape
  • How purpose can help brands form meaningful connections
  • The importance of authenticity and truth in marketing
  • An action plan for a successful purpose-led business


This session will take place online. Please download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype.

About the Instructor

Jennifer Greatrex Photo

Managing Director, TEAM LEWIS Australia

Jennifer has spent 20+ years in the marketing and advertising arena, dedicated to helping her clients improve their customer engagement strategies and customer experiences by leading with purpose.

From multinationals in the technology sector to finance, insurance, travel, hospitality and non-profit organisations, her career has spanned across cultures in the US, Europe, Asia, and Australia. 

Jennifer’s most recent role has enabled her to develop and drive the new ESG practice at TEAM LEWIS, working internally and with clients to enhance purpose and sustainability strategies within marketing communication. 

Jennifer is passionate about uncovering and communicating a company’s purpose to drive business goals and outcomes.

About Our Partners

TEAM LEWIS is a global marketing agency built to help and inspire brands to grow. It provides a full spectrum of marketing, communications, and digital services to deliver tangible business impact for clients. The company has over 500 staff across 24 offices throughout Asia, Europe, and North America. Visit

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

In Partnership With:
Can't Make It?
Follow this event to get an email the next time it’s scheduled.
Sign-up not required
Spread the Word

You May Also Like


Can't Make It?

Follow this event to get an email the next time it’s scheduled.

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.
Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing