Marketing for Professional Service Brands
17

Monday, 17 August

6 7:30 pm AEST

GA Sydney (Online)

Online
Sydney
FREE!
Regular Ticket

Questions? Read our FAQs

Marketing for Professional Service Brands | August 17

Christopher Melotti Photo


Marketing, Social Media and Copywriting Aficionado, Founder of Melotti Media

Arielle Bowers Photo


Founder & Executive Producer, Two Giraffes

Kristin Hancock Photo


Director, Font & Swatch

Mike Sandys Photo


Managing Director, Oddball Marketing

17

Monday, 17 August

6 7:30 pm AEST

GA Sydney (Online)

Online
Sydney
FREE!
Regular Ticket

Questions? Read our FAQs

About This Event

Australia is renowned worldwide for its Professional Services, from Consultants and Legal, to Finance, Advertising, Real Estate and more. However, most brands face the same challenge: a lack of differentiation. Most competitors look alike, which leaves customers thinking you're all the same. Unfortunately, this results in a service price war and a lack of long-term growth opportunities.

In this Panel discussion, four Marketing professionals will discuss how to delve into your professional services brand, build differentiation through storytelling and engage audiences through genuine points of difference. There will also be a case study presented on real Australian service providers and how those that are being bold are making a big impact.

Come along to learn how your brand can stand out and be noticed.

Takeaways

  • Hear from Marketing industry professionals who work with professional services brands
  • Discover the common challenges most professional service brands face
  • See examples of the difference marketing can make
  • Learn how to build your brand to stand out and be noticed

Preparation

PREPARATION FOR THIS SESSION

This is a session for beginners; no prior knowledge is required.


IMPORTANT UPDATE REGARDING COVID-19

We know that there is a lot of concern about the Coronavirus. The wellbeing of our students, clients, instructors, employees, and guests is our number one priority here at General Assembly. We have therefore moved our programming to a live online learning environment.

Please Note

  • This session is taken completely online.
  • You will need a computer and a strong internet connection.
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox


Please contact sydney@generalassemb.ly or phone GA Sydney on (02) 8318 2912 if you have any questions, concerns or need assistance.

About the Panelists

Christopher Melotti Photo

Marketing, Social Media and Copywriting Aficionado,
Founder of Melotti Media

Christopher Melotti is a Marketing Consultant and Content Copywriting Aficionado who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own Copywriting and Marketing business, Melotti Media (www.melottimedia.com.au), where he and his team work with a wide range of clients from Insurance to Real Estate, Creative Agency, Web Design, Logistics, Financial, AI and more. He also runs TheCopywritingBlog.com.au, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017 (amongst many others).

Christopher possesses a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

Arielle Bowers Photo

Founder & Executive Producer,
Two Giraffes

Arielle Bowers is an award-winning Senior Creative Producer with over 15 years’ experience in the film and media industry. Arielle is originally from Los Angeles, California where she worked on some of the highest-rated live events in Hollywood, such as the MTV Movie Awards, the Emmy’s, VH1 Video Music Awards, X-Games & People’s Choice Awards. She also worked on other popular shows such The Voice and Behind the Music.

Bitten by the travel bug, Arielle left Hollywood to produce and direct the international travel show Chasing the World, which picked up awards from the ITV Film Festival, featured at Cannes Film festival and has been broadcast on streaming channels in both live action and Virtual Reality.

Arielle has been based in Australia for eight years, producing high-end marketing and advertising content, docu-series and social change films for some of the most recognised brands and Not For Profits in Australia. Since then, she’s formed strong bonds with some of the most talented directors, cinematographers, VR specialists, editors, colourists, sound engineers that Australia has to offer.

Arielle Bowers now uses her vast skills, knowledge and connections to run Two Giraffes, a full-service video production and animation studio, creating engaging stories for companies like UNSW, Westpac, Lenovo, Transport for NSW and many more.

Kristin Hancock Photo

Director,
Font & Swatch

Kristin is husband to Sarah and father to three daughters. He holds a Bachelor of Business from ACU and Master of Commerce from Sydney University. Kristin lived and worked in the UK for 15years before returning with his family to Australia in 2011. He spent 14 years working with PricewaterhouseCoopers before moving to the private sector where he has worked for listed and private equity-backed businesses. Kristin has held multiple Senior Executive and Director roles.

In 2016 Kristin joined Font & Swatch to pursue his passion for branding and creative design and for owning and shaping his own business.

Mike Sandys Photo

Managing Director,
Oddball Marketing

Mike Sandys is the managing director of Oddball Marketing. A marketing agency that helps its clients stand out from the competition and 10x their revenues. Unlike the ol’ days, Marketing these days can be tracked, measured and analysed to deliver the best results. At Oddball, they focus their customers' marketing budget on activities that deliver the best ‘bang for buck’.

Mike has spent the last 16 years in Marketing. Starting off in data analysis and then moving into market research, Mike built a solid ground game in the numbers behind marketing. It’s how he started measuring the performance of marketing efforts and identifying the channels that delivered the best results.

He is passionate about marketing and is driven to understand consumer behaviour and how we are influenced to make purchasing decisions. It’s the mix of art and science that drives him to create marketing campaigns that continually deliver better results. It’s this knowledge that is at the core of Oddball’s marketing campaigns and why they achieve such amazing results.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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