Questions? Read our FAQs
Questions? Read our FAQs
This event series will help simplify your business — and your job. Each month, host Edward Nevraumont will cover a different marketing function or tactic and show, with humor and topical examples, why it’s generally a waste of time. He’ll then explain what really works. Every month Edward will be joined by a local business leader who will share their take on the monthly “Marketing BS” topic.
December featured guest: Will Daugherty, CEO Pacific Science Center
December Topic: Loyalty
This month we look at loyalty marketing and the power of the selection effect. Why I flew to Phoenix. How math destroys value. Why you aren't an airline. Why we should call them customer acquisition programs. Loyalty myths. And the issues with organization structure.
6:00pm: Check-in and networking
6:30pm: Program and Q&A
Edward Nevraumont CMO / CRO / Advisor
Edward Nevraumont helps great companies grow beyond expectation. One of the most consistently successful executives in business, he has become the go-to resource for private equity and venture capital firms that want to accelerate the growth of their portfolio companies. As CMO/CRO at General Assembly, he built and prepared the company for a $412.5mm sale to Adecco. He steered A Place for Mom from the brink of collapse to generating 30% annual growth over multiple years. As an executive at Expedia, Edward created the VIP Hotel program, Expedia Rewards, and the first landing pages organization. He previously worked for McKinsey & Company, P&G, and holds an MBA from the Wharton School.
Edward's presentations combine vibrant humor and quick wit (Edward has years of stand-up comedy experience, including competing in the finals at the Melbourne Comedy Festival), goal-setting and self-discipline (Edward completed an IRONMAN race in under 12 hours) and appreciation for global cultures (Edward has traveled to 55 countries around the globe, including 17 countries with his young children)
Today Edward is one of the most in-demand executive consultants and international speakers on the market. He advises companies across industries, including SMB, SaaS, marketplaces, eCommerce, CPG, non-profit, NGOs, and media conglomerates. His latest book, Marketing BS, will be published in 2019 by Lionscrest.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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