Questions? Read our FAQs
Questions? Read our FAQs
This event series will help simplify your business — and your job. Each month, host Edward Nevraumont will cover a different marketing function or tactic and show, with humor and topical examples, why it’s generally a waste of time. He’ll then explain what really works. Every month Edward will be joined by a local business leader who will share their take on the monthly “Marketing BS” topic.
October featured guest: Will Daugherty, CEO Pacific Science Center
October Topic: Discounting
This month we will cover discounting. We will look at the difference between Apple Stores and JC Penny (and how they were both run by the same guy). We will look at why Art.com is different than Jerome's Furniture. How business history rhymes. Email is the new discount. And REI taking the day off.
6:00pm: Check-in and networking
6:30pm: Program and Q&A
Edward Nevraumont CMO / CRO / Advisor
Edward Nevraumont helps great companies grow beyond expectation. One of the most consistently successful executives in business, he has become the go-to resource for private equity and venture capital firms that want to accelerate the growth of their portfolio companies. As CMO/CRO at General Assembly, he built and prepared the company for a $412.5mm sale to Adecco. He steered A Place for Mom from the brink of collapse to generating 30% annual growth over multiple years. As an executive at Expedia, Edward created the VIP Hotel program, Expedia Rewards, and the first landing pages organization. He previously worked for McKinsey & Company, P&G, and holds an MBA from the Wharton School.
Edward's presentations combine vibrant humor and quick wit (Edward has years of stand-up comedy experience, including competing in the finals at the Melbourne Comedy Festival), goal-setting and self-discipline (Edward completed an IRONMAN race in under 12 hours) and appreciation for global cultures (Edward has traveled to 55 countries around the globe, including 17 countries with his young children)
Today Edward is one of the most in-demand executive consultants and international speakers on the market. He advises companies across industries, including SMB, SaaS, marketplaces, eCommerce, CPG, non-profit, NGOs, and media conglomerates. His latest book, Marketing BS, will be published in 2019 by Lionscrest.
President & CEO,
Pacific Science Center
Will Daugherty joined Pacific Science Center as President and CEO in late 2015 with more than 20 years of leadership experience. Prior to Pacific Science Center, Will served as Entrepreneur in Residence at the University of Washington, where he worked with faculty, researchers, administrators, and students across the university to identify technologies with commercial promise and to launch new businesses. Will previously held executive roles with P&L responsibility at companies including Amazon, Expedia, and AT&T Wireless. He began his business career with management consulting firm McKinsey & Company, working for 10 years in Asia, Europe, and North America and becoming a partner and leader in the firm’s high-tech practice.
Will has a longstanding passion for education, science, technology, the natural world, and serving the community. He serves on the boards of directors of BECU and KEXP. His prior board service includes the Special Olympics USA Games, the Olympic Park Institute, and the Children’s Discovery Museum of San Jose.
Will earned a BA in Politics from Princeton University, where he also served as a Research Assistant in the Center for Energy and Environmental Studies, and a MA in Political Science from Columbia University, where he taught graduate and undergraduate courses in international relations, military strategy, and political economy.
Coterie Worklounge offers a sophisticated space for all manner of business to get done — from hosting a meeting or event to closing a deal over cocktails.
Coterie Worklounge membership offers companies and mobile, independent professionals the benefits of a private club as well as unlimited access to spaces for work or meetings, a full service café and bar, and concierge and business services (like wicked fast Wi-Fi).
Learn more at www.coterieworklounge.com.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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