Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.
In an ideal world, marketing automation is a combination of software and strategy. It allows you to nurture prospects with highly personalized, useful content that helps convert prospects to delighted customers. And it shouldn’t end there. Customers are more than just the output of successful marketing automation. They should be at the center of everything you do, which means marketing automation should continue to play an important role in your relationship with them. The most successful marketing automation strategies don’t consider customers an afterthought at the end of a traditional funnel. Instead, customers should be at the center of a flywheel that gets more efficient when you add force to that flywheel, and reduce points of customer friction.
Is this workshop right for me?
This is an introductory workshop meant for marketers who are new to the subject of marketing automation. You will learn what marketing automation is, what good marketing automation looks like, and how to make it work for your business.
There will be step-by-step instructions on how to get started with marketing automation and learn its fundamentals. After going through it, you will be able to execute basic marketing tactics related to marketing automation.
What is the flywheel model?
Where can you apply marketing automation?
What are the benefits of marketing automation?
How to set up a marketing automation campaign
Measure the success of your automation efforts
Learn from case studies of successful marketing automation campaigns
Pieter is a Dutch Digital marketing manager with nearly 10 years of international experience in Digital and Marketing and currently is the Regional Head of performance marketing at 2Stallions Digital Agency with offices in Singapore, Malaysia, Indonesia, India and The Philippines.
After finishing his Master in Marketing Management, he started his career as a Google Consultant. Among other things Pieter was a Google product trainer for Google search, Display, Video and Shopping and a Subject Matter Expert on Display and Shopping.
The diverse portfolio of clients and possibilities of the digital world eventually drove Pieter to the agency side. Here he has worked in several key positions at multiple international award-winning agencies in Europe and Asia. As Head of Paid media of Artefact he has worked on many digital projects with Fortune 500 companies like, Estee Lauder, Groupe SEB (Tefal) and Nike just to name a few.
At 2Stallions Digital Agency he is currently working with renowned companies like AXA, Fujifilm Ping An, Stanley Black & Decker. Handling projects within the full digital scope, ranging from Brand Awareness, Lead generation to E-commerce and Data & Analytics. Throughout his career Pieter has provided training and workshops to his clients on a wide range of topics within digital marketing.
He also volunteers as a member of the digitization committee at the ADB-DutchCham in Singapore with key objective to support ADB-Dutchcham members with their digital journey and transformation and providing a platform of knowledge sharing and Industry best practices via webinars and events. In his free time, he enjoys an array of activities ranging from Surfing, CrossFit to Cycling or Hiking.
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