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Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.
In an ideal world, marketing automation is a combination of software and strategy. It should allow you to nurture prospects with highly personalized, useful content that helps convert prospects to delighted customers. And it shouldn’t end there. Customers are more than just the output of successful marketing automation. They should be at the center of everything you do, which means marketing automation should continue to play an important role in your relationship with them. The most successful marketing automation strategies don’t consider customers an afterthought at the end of a traditional funnel. Instead, customers should be at the center of a flywheel that gets more efficient when you add force to that flywheel, and reduce points of customer friction.
Is this workshop right for me? This is an introductory workshop meant for marketers who are new to the subject of marketing automation. You will learn what marketing automation is, what good marketing automation looks like, and how to make it work for your business. There will be step-by-step instructions on how to get started with marketing automation and learn its fundamentals. After going through it, you will be able to execute basic marketing tactics related to marketing automation.
This workshop will be completely live and online. In preparation, please download Zoom.
Please note: This session will not be recorded, however slides will be shared following the class.
Regional Managing Director,
Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko,Ping An, Bosch,CNN,Stanley Black & Decker,Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
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