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Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.
In an ideal world, marketing automation is a combination of software and strategy. It should allow you to nurture prospects with highly personalized, useful content that helps convert prospects to delighted customers. And it shouldn’t end there. Customers are more than just the output of successful marketing automation. They should be at the center of everything you do, which means marketing automation should continue to play an important role in your relationship with them. The most successful marketing automation strategies don’t consider customers an afterthought at the end of a traditional funnel. Instead, customers should be at the center of a flywheel that gets more efficient when you add force to that flywheel, and reduce points of customer friction.
Is this workshop right for me? This is an introductory workshop meant for marketers who are new to the subject of marketing automation. You will learn what marketing automation is, what good marketing automation looks like, and how to make it work for your business. There will be step-by-step instructions on how to get started with marketing automation and learn its fundamentals. After going through it, you will be able to execute basic marketing tactics related to marketing automation.
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