The Podium Building, 1 Market St (Entry via Kent Street)
Sydney NSW 2000
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Marketing analytics is the measurement and optimization of your marketing efforts. Everyone knows that all online activities are more easily trackable than ever, and long gone are the days of using intuition alone in decision-making. The focus and demand for data, especially in marketing, is higher than ever.
Are you a current or future marketing professional who is looking to learn the basics and best practices of what metrics you should track and analyze? Not sure how to approach tracking all of your marketing efforts? Are you someone who’s curious about what KPIs marketers use to track their online efforts?
Look no further as this 2-hour course covers foundations and concepts, as well as practical applications. We will dive into concrete topics to help you understand the use of data in marketing and digital space..
Identify and describe KPIs and metrics
Learn the importance of testing and optimization
Create at least 4 new business metrics
Define Attribution Modeling and Purchase Funnel
Walk away with a marketing analytics checklist
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