Making People Buy Things and Making Things People Want To Buy | Online

About this class

The world of advertising is a multi-billion dollar industry solely focused on one thing - making consumers want to spend their money on specific products and services. Though there are many things that ad-land can learn from the world of startups, there are also a few things it can teach.

This session looks at some of the key insights from ad-land that can help startups and small business get consumers to want to buy their products, as well as how to build products from scratch that are what consumers are willing to buy. From CommBank to Coca-Cola, Damian has worked across a spectrum of clients as a strategist, and has helped craft multi-award winning campaigns, and helped brands and businesses to make their products more wanted by their customers.