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LinkedIn Marketing and Optimization for Consultants | December 1

$99 USD each
Wednesday, 1 December, 2021
12 3 pm EST
Online

About This Workshop

If you’re a consultant, LinkedIn is THE platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of social media generated B2B leads coming from LinkedIn, it's an extremely easy way to reach your audience — without paying for ads! Learning how to effectively leverage this platform is vital to scaling your company.

During this class, you’ll discover how to effectively utilize LinkedIn without trying to keep up with complex algorithms. You'll also learn how to effectively build your personal brand, allowing you to make a more genuine connection with your ideal clients.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

  • Set up your LinkedIn profile for success, communicating why your audience would want to work with you and your company
  • Optimize keywords in your title and bio to increase appearances for valuable search terms
  • Identify your ideal connections and connect effectively -- without paying for ads
  • Use automation effectively to reduce time input while maximizing effort
  • Create content -- as well as the associated content calendar -- that engages your audience and encourages meaningful interactions
  • Use LinkedIn as an ongoing networking and personal branding opportunity, while also measuring the impact

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • This class will occur completely online using Zoom.

  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

  • Each individual class participant must have purchased a ticket

About the Instructor

Terry Rice Photo

Founder, Terry Rice Consulting & Expert-in-Residence, Entrepreneur magazine

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow. His professional experience includes client-facing roles at organizations including Facebook and Adobe. During his career, he’s consulted hundreds of organizations including Walmart, Bonobos, Warby Parker and FedEx.

As a business consultant, he serves as a conduit to make these best practices available - and scalable - to entrepreneurs and small businesses. As the Marketing Expert-in-Residence at Entrepreneur magazine, he provides need to know information through his work as a VIP contributor. He's also the author of the upcoming book Start Your Own Consulting Business: Your Step-By-Step Guide to Success, published by Entrepreneur Media.

An engaging and informative presenter, Terry has been a featured speaker at industry events including Social Media Week and SXSW. He also serves as a startup mentor at organizations including Amazon, Techstars and the NYU Entrepreneurial Institute.

Terry is a father, husband and proponent of both mental and physical health. His mission is to show people how they can achieve professional success without sacrificing their personal life.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.