This class is designed for B2B marketers, entrepreneurs, and consultants. This workshop will help you learn how to work efficiently and effectively within LinkedIn's marketing platform. You will learn the basics of marketing on LinkedIn. You will learn how to use your existing content and match that content to an audience. You will learn advanced techniques for leveraging your website audiences, CRM lists, and account lists. By the end of this course you should have the tools to build a full-funnel content strategy using multiple LinkedIn advertising products.