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LinkedIn: Business Marketing Essentials | Online | October 19

$60 USD each
Tuesday, 19 October, 2021
9 pm – 12 am EDT
Online

About This Workshop

This workshop is scheduled for Australian Eastern Daylight Time (AEDT), which may appear to be an unusual time in your local timezone. Please check the workshop time and timezone carefully to make sure you have the correct timing.

The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.

This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimise your efforts and grow your business using LinkedIn’s marketing platform. They’ll be plenty of case studies, templates and practical takeaways you can start using immediately.

We’ll go from the basics of Linkedin Marketing, how to use your profile to attract opportunities through to using organic and paid tools to get the best results.

Creating the best first impression with a top-notch personal brand and company page

Optimising your content strategy - being generous and adding value

Strategically building your network - WHO you connect with and WHY

Winning algortithm love - from # to video how to optimise your reach and engagement

Sharing your expert voice - in groups and beyond

Bringing all together into a practical (achievable) plan!

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Learn how to create a Linkedin marketing strategy
  • Discover how to create and curate B2B content that connects
  • List and execute key best practices on LinkedIn
  • Walk away with examples of case studies, templates and metrics to track

Preparation

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

About the Instructor

Stephen Toms Photo

Co-Founder, Smithfield Digital

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.

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Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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