LinkedIn: Business Marketing Essentials | Online
23

Monday, 22 February

6 9 pm EST

GA Melbourne (Online)

Online
Melbourne
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

LinkedIn: Business Marketing Essentials | Online | February 23

Catherine Toms Photo


Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

23

Monday, 22 February

6 9 pm EST

GA Melbourne (Online)

Online
Melbourne
$70 AUD
Regular Ticket
$70 AUD
Total

Questions? Read our FAQs

About This Workshop


The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.

This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimise your efforts and grow your business using LinkedIn’s marketing platform. They’ll be plenty of case studies, templates and practical takeaways you can start using immediately.

We’ll go from the basics of Linkedin Marketing, how to use your profile to attract opportunities through to using organic and paid tools to get the best results.

Creating the best first impression with a top-notch personal brand and company page Optimising your content strategy - being generous and adding value Strategically building your network - WHO you connect with and WHY Winning algortithm love - from # to video how to optimise your reach and engagement Sharing your expert voice - in groups and beyond Bringing all together into a practical (achievable) plan!

Takeaways

  • Learn how to create a Linkedin marketing strategy
  • Discover how to create and curate B2B content that connects
  • List and execute key best practices on LinkedIn
  • Walk away with examples of case studies, templates and metrics to track

Preparation

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
This session will not be recorded, however slides will be shared following the class.

About the Instructor

Catherine Toms Photo

Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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