View All Manchester Career Development

LinkedIn 101: How to Leverage Your Profile and Grow Your Business | October 13

£35 GBP each
Wednesday, 13 October, 2021
1 3:30 pm EDT
Manchester (Online)

About This Workshop

Learn how to leverage the power of the ultimate job search tool, LinkedIn, a platform that boasts 332+ million users and is used by 93% of recruiters.

​A good LinkedIn profile can serve as a combination resume, bio and brochure on who you are and why you matter professionally. ​In this workshop you'll get practical advice on how to turn your profile from a digital CV into a sticky landing page that boosts your personal branding and attracts your ideal audience. ​You will learn how to optimise all aspects of your profile, even the ones you might have overlooked. These include:

  • how to write a compelling summary

  • building credibility through your experience

  • how to boost your profile visibility so that LinkedIn can surface your profile when people are using certain search terms to find someone who does what you do We will then look at using LinkedIn for professional networking and discuss different approaches that best suit your style. These tried and tested strategies will help you to maintain and expand your professional network to maximise business opportunities. We'll finalise the session by focusing on content creation and how to build an engaging presence on the platform and position yourself as an expert within your niche.

Whether you’re a LinkedIn veteran or yet to sign up, you will get practical advice that you can start using immediately to succeed on LinkedIn this year.

Chart your own career path. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies on the job in our 10 -week Digital Marketing part-time course.

Preparation

  • This class is taken completely online via Zoom. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

About the Instructor

Joanna Michaels Photo

Social Media Trainer & Coach, SMEs & Startups ★ Facebook #SheMeansBusiness Accredited Trainer

Joanna is a digital marketer and a founder of Beyond Social Buzz, a North London based digital marketing consultancy. The mission of Beyond Social Buzz is to help Startups, SMEs and professional service firms to succeed at Social Media Marketing. BSB offers social media management and social media training.

A social media lecturer, researcher and speaker, Joanna offers 8 years of experience in Social Media Marketing. She has worked with a diversity of UK and internationally-based startups and SMEs.

Joanna is also a vital part of Facebook's "She Means Business" campaign, running many meet-ups and training events across London for female entrepreneurs.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.