LinkedIn 101: How to Leverage Your Profile and Grow Your Business

Past Locations for this Workshop

LinkedIn 101: How to Leverage Your Profile and Grow Your Business | Dallas

Past Locations for this Workshop

About this workshop

The workshop is themed around two key areas needed to succeed on LinkedIn: elevating your profile, and enhancing your content.

With your profile, you’ll get practical advice on how to turn your profile from a digital CV into a sticky landing page that attracts your ideal audience. You will learn how to optimize all aspects of your profile, even the ones you might have overlooked. These include how to write a compelling summary, building credibility through your experience, and how to use CTAs to drive leads for your business.

There’s a massive opportunity right now for people who make the leap from content consumers to creators. This section shows you exactly how to make the most of it. You’ll learn how to build confidence and find your voice online, strategies for writing copy and filming videos that inspire action, and will even receive a content calendar to give you guidance and structure for the next 3 months.

We’ll also cover the “power networking” formula to get connected to virtually anyone, hard-and-fast rules you can use to ensure your network is valuable, and some nifty tools to help you network more effectively.


Workshop attendees leave with both a refreshed profile and perspective on how to use it to attract their ideal audience. They’ll know the secrets to creating content that stands out, and have a quarterly content calendar to help them plan the months ahead.

Ultimately, they will know how to instantly start building an influential personal brand that generates interest in them and their business, all without spending a penny.

From attending this workshop, you will receive:

  • Audit and optimization of your LinkedIn profile
  • One piece of content (minimum) to start you off as creators
  • Content calendar for next 3 months
  • Ability to trigger the algorithm to get more engagement
  • Strategies for networking with people to get business leads / job offers

Prereqs & Preparation

No surprises, but if you haven’t signed up for LinkedIn this isn’t for you. This workshop is for professionals and entrepreneurs who are committed to raising their online presence, and want to get more interest in their brand and business.

There is no formal requirements to join, but thinking about what your aims are with using LinkedIn, along with a well thought out profile will help you get maximum value from the workshop.

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