Digital Marketing
Get started launching multi-channel brand, acquisition, and retention campaigns.
Enhance your job performance or indulge your creative curiosity. Digital Marketing On Demand is a fun, flexible learning path that gives you a robust introduction to digital marketing fundamentals.
Skill up when you want, where you want on our dynamic online platform. Expert mentors keep you motivated with guidance and feedback in convenient 1:1 sessions.
Hone techniques like segmentation, customer insight, CRM, analytics, and automation. Apply new skills to work or passion projects as you go!
AT-A-GLANCE BENEFITS
-
Premium content by experts
-
53 unique lessons
-
5 1:1 mentor sessions
-
Flexible, self-led format
-
Downloadable lesson guides
-
Quizzes
-
Skill assessment
-
Creation of a portfolio-ready project
-
Device-friendly platform
-
12-month access
-
Letter of completion
Dedicated Expert Support
Use one-on-one sessions with GA’s mentors to troubleshoot complex concepts, go deeper into topics of interest, and refine your portfolio project.
Dynamic Learning That Keeps You Engaged
Our unique approach keeps users on track and motivated by combining bite-sized lessons, projects, mentor sessions, and reminders. Access is available anywhere, anytime across your laptop, tablet, and smartphone.
Industry-Backed Certification
The Certified Marketer Level 1 (CM1) assessment was developed with the Marketing Standards Board to help marketers understand their capabilities and employers identify talent.
This program includes access to the CM1 assessment. A study guide and practice assessment are provided, along with your personal CM1 score report.
Qualifying scores of 30+ out of 45 receive the prestigious CM1 Credential, recognized by top companies globally.*
The Marketing Standards Board
GA works with global industry executives on the Marketing Standards Board to establish standards for excellence in marketing and build the next generation of leaders. Read more here.
Inside Our Industry-Backed Learning Path
Customer Insight
- Market research
- Audience segmentation
- Developing and using personas
- Mapping the customer journey
Creative and Content
- Setting objectives
- Writing briefs
- Adhering to brand
- Content strategy and creation
- Audience, channels, and devices
- Delivering creative feedback
Marketing Channels
- Social media
- Display advertising
- Digital video
- Traditional media
- Direct channels (SEM/SEO)
- Owned media
- Retail marketing
- Earned media
- Emerging channels
Analytics
- Measuring business impact (LTV, CAC, ROI)
- KPIs by marketing funnel stage
- KPIs by marketing channel
- Cohort analysis
- Testing
- Optimization
- Multi-touch attribution
Marketing Technology
- CRM and personalization
- Analytics
- Measurement
- Testing and optimization for CMS
- Marketing automation
- Ad tech
- Data management
- eCommerce
“With CM1, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.”
Jean-Claude Le Grand
L’Oréal’s Executive Vice President of Human Relations
“I launched my content marketing campaign to great success. This experience has already paid for itself. Thanks again for all the awesome guidance. It’s been phenomenal!”
Ophira Edut
Co-owner of global astrology brand The AstroTwins and bestselling author, who reaches an audience of millions each month on Elle.com and Astrostyle.com.
Find Out More
Our team will contact you to answer your questions, provide a program guide, and share information on employer sponsorship.
Interested in training your team? Learn more about our enterprise offerings.
Access to this content and learning experience is for recreational purposes only. This offering is not regulated by the Bureau of Proprietary School Supervision. Access to this content is for avocational purposes, and no academic credit, certificate, or diploma is awarded upon completion.
*Taking this program does not guarantee you will qualify for the CM1 Credential.