5 Weeks · Online · Mentor-Guided · No Pre-Reqs
Digital Marketing
Circuit
On your own time, learn the ropes of digital marketing with a mentor by your side: master acquisition, conversion, and optimization.
Enroll Now Request SyllabusBe a Savvy Digital Marketer
From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement.
Acquire
How paid, organic, search-engine, and content marketing helps you reach a target audience.
Convert
The art of using landing pages to transform interested prospects into customers.
Retain
Ways of using email-marketing techniques to engage users — and keep them coming back.
Optimize
Measuring campaign performance with analytics and KPIs, and using them to drive improvements.
Online Learning, Done Differently
or: Why This is an Online Course You’ll Actually Complete
Work 1:1 with a Mentor
We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work. Your mentor pushes you to meet your goals, and excel in the process.
Learn from Anywhere, On Your Schedule
Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.
We’ll Keep You Engaged
Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.
On The Line
In providing insight and support to you during the course, our mentors have one aim: to help you get the most out of your experience.
Alyssa Ackerman Mentor, Digital Marketing
- Currently an Expert-in-Residence for GA Digital Marketing courses
- Has agency, startup, and nonprofit experience, with stints at SapientNitro, LiveFyre, and Q LTD
Seiya Vogt Mentor, Digital Marketing
- Currently the Performance Marketing Manager at Bitly
- Previously the Marketing Lead at General Assembly, where he helped launch the GA Circuits product
Joe Anhalt Mentor, Digital Marketing
- Fifth hire at Spothero, and the first marketing hire at Interior Define, where he is a Marketing Manager
- Has taught multiple GA classes on Digital Marketing at GA Chicago
What You’ll Learn
GA’s Digital Marketing Framework and the “Funnel”
Learn how to set objectives and plan a digital marketing campaign. Understand how the concept of a funnel has evolved and what parts of it are most relevant for you.
Customer Acquisition and Channels
Learn how to use various channels - paid, search, content, social and more - to acquire customers.
Conversion and Retention Marketing
Learn how to generate leads, optimize landing pages and run email campaigns to convert and retain your customers.
Measurement and Metrics
Learn how setting KPIs, tracking metrics and analyzing data can help you understand and improve your campaigns.
Final Project
Complete a digital marketing campaign brief that will prepare you for planning, running, executing, and measuring a real campaign.
“
Having one-on-one conversations weekly with my mentor to guide, support, and encourage me through that journey was a valuable feature to Circuits!
Davina Mulimbi, Circuits Alum
Upcoming
Feb 21 - Mar 28
$750 USD
Feb 28 - Apr 04
$750 USD
Mar 07 - Apr 11
$750 USD
Mar 14 - Apr 18
$750 USD
Get the info from an expert
Dive deep into the curriculum, the course structure, and what you can achieve in 5 weeks—straight from a course mentor.
Digital Marketing Circuit Info Session
Wednesday, February 20 at 02:00 PM EDT
Thanks!
We look forward to chatting with you. In the meantime, our admissions team will reach out to discuss our courses and your goals.
Get Answers
We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses.
What is the price of the course? Do you offer payment plans?
The price of the course is $750. Tuition must be paid in full prior to your start date in order to access the course materials. Please email onlineadmissions@generalassemb.ly with any payment-related questions.
Do Circuits students get a discount towards other courses at GA?
Yes! We want to help make lifelong learning as easy and accessible for you as possible. Circuits alumni can choose from one of three great perks:
- Get 10% off an additional Circuits course OR
- Receive $200 towards a single Part-Time, On-Campus course OR
- Apply 75% of your completed Circuit tuition towards the cost of a Full-Time, On-Campus Immersive course.
Email onlineadmissions@ga.co for more information!
I work full-time, can I still take this course?
Yes! This course was built with flexibility in mind allowing you to complete the content and meet with mentors on your schedule. Going through the course materials and the weekly projects can be done anytime during the week and takes about 6-8 hours. More than 85% of our students are employed full-time.
Are there specific class times?
Most of the course content is taught asynchronously through videos, quizzes, slideshows and projects, but there are also weekly one-on-one meetings with your mentor (you’ll be able to choose the time that works best for you).
Who are the mentors? How does mentorship work?
The mentors are all working professionals who are experts in their fields. Each class has the opportunity to work with a number of different mentors. Your mentors will:
- Help you set goals for the course, and then make sure you’re on-track to meet them.
- Meet with you in one-on-one meetings, to go over your work and overall progress.
- Answer any questions you might have as you get through the course content.
Does this course have any restrictions?
Yes, this program is not open to enrollments for individuals who plan to take the course from the following US states: Alabama, Nebraska, Oklahoma, Utah, Wisconsin, and Wyoming.
More Questions?
Dig Deeper Into The Curriculum
Thanks!
The course syllabus is on its way, and our admissions team will reach out shortly to discuss the course and your goals.
To reach us directly, please email our admissions team.
Let’s keep you updated.
All Set!
We’ll notify you about the next session of this course. Until then, our admissions team will reach out to discuss our courses and your goals.
To reach us directly, please email our admissions team.
Speak with admissions about your options
All Set!
We’ll notify you about the next session of this course. Until then, our admissions team will reach out to discuss our courses and your goals.
To reach us directly, please email our admissions team.
Speak with admissions about your options
All Set!
We’ll notify you about the next session of this course. Until then, our admissions team will reach out to discuss our courses and your goals.
To reach us directly, please email our admissions team.
Welcome to Circuits.
We’re happy to have you.
Let’s get started.