Digital Marketing
Build Skills · Explore a New Field · Learn at Your Own Pace
Get started launching multi-channel brand, acquisition, and retention campaigns.
Enhance your job performance or indulge your creative curiosity. Digital Marketing On Demand is a fun, flexible learning path that gives you a robust introduction to digital marketing fundamentals.
Skill up when you want, where you want on our dynamic online platform. Expert mentors keep you motivated with guidance and feedback in convenient 1:1 sessions.
Hone techniques in segmentation, customer insight, CRM, analytics, automation, and more. Apply new skills to work or passion projects as you go!
AT-A-GLANCE BENEFITS
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Premium content by experts
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53 unique lessons
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5 1:1 mentor sessions
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Flexible, self-led format
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Downloadable lesson guides
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Quizzes
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Skills assessment
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Portfolio-ready project creation
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Device-friendly platform
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12-month access
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Letter of completion
Get Ahead With GA’s Proven Learning Path
Our expert-crafted lessons and readily accessible mentors help you grow your professional toolkit. Learn on a schedule that works for you with 12-month access to our dynamic platform that’s available on any device, 24/7.
After completing this program, you’ll be able to:
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Apply core digital marketing skills like market research, SEO, and funnel optimization on the job.
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Launch multi-channel brand, acquisition, and retention campaigns.
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Add new skills to your resume and advance your career.
Prefer to learn with an instructor? Check out our part-time Digital Marketing course, available on campus or online.
Immediate Impact on the Job: Inside Our Learning Path
Customer Insight
- Market research
- Audience segmentation
- Developing and using personas
- Mapping the customer journey
Creative and Content
- Setting objectives
- Writing briefs
- Adhering to brand
- Content strategy and creation
- Audience, channels, and devices
- Delivering creative feedback
Marketing Channels
- Social media
- Display advertising
- Digital video
- Traditional media
- Direct channels (SEM/SEO)
- Owned media
- Retail marketing
- Earned media
- Emerging channels
Analytics
- Measuring business impact (LTV, CAC, ROI)
- KPIs by marketing funnel stage
- KPIs by marketing channel
- Cohort analysis
- Testing
- Optimization
- Multi-touch attribution
Marketing Technology
- CRM and personalization
- Analytics
- Measurement
- Testing and optimization for CMS
- Marketing automation
- Ad tech
- Data management
- eCommerce
Check Out Our Info Session
Our virtual info session is the best way to learn more about Digital Marketing On Demand.
Click View Info Session and submit the form to view a video about the program’s wide range of benefits.
Individualized Mentor Support
You don’t have to go it alone. Complement your self-led journey with guidance and feedback when you need it.
During five 1:1 sessions, GA’s expert mentors can:
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Troubleshoot complex concepts.
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Provide portfolio project feedback.
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Help you apply new skills to your job.
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Offer insights on industry careers.
Build a learning roadmap, stay motivated, and make the most of your experience with the help of GA’s dedicated team.
Bonus: Free Certification Assessment
This program includes free access to the Certified Marketer Level 1 (CM1) assessment, study guide, and practice assessment — a $200 value. Evaluate your skills in areas including creative development, analytics, and multi-touch attribution.
Your personal CM1 score report offers insight into your strengths and weaknesses. Qualifying scores of 30+ out of 45 receive the prestigious CM1 Credential, recognized by top companies around the world.*
CM1 was developed with global leaders and CMOs from the Marketing Standards Board to provide objective performance standards in the field. More than 20,000 professionals around the world have taken CM1 to date.
“With CM1, we have a unique opportunity to develop a widely recognized marketing expertise standard. This is for us a powerful assessment and empowerment tool.”
Jean-Claude Le Grand
L’Oréal’s Executive Vice President of Human Relations
“I launched my content marketing campaign to great success. This experience has already paid for itself. Thanks again for all the awesome guidance. It’s been phenomenal!”
Ophira Edut
Co-owner of global astrology brand The AstroTwins and bestselling author, who reaches an audience of millions each month on Elle.com and Astrostyle.com.
Approved by the Marketing Standards Board
This program was created with the Marketing Standards Board, a group of industry executives working to establish universal standards for success in the field. The Board created the Marketing Career Framework and Certified Marketer assessments to define key skills and transparent pathways for marketing careers and facilitate talent hiring and development.
Employer Sponsorship
Use your company’s education benefits to cover the cost of this program. Click "Learn More" to receive an Employer Sponsorship package to show your manager the advantages of learning with GA.
Let’s Get You to Your Goal
Whether you’re building your skill set or your career, GA has a range of programs to help you take your next steps — and succeed.
Connect with our team to request a Digital Marketing On Demand program guide and learn more about our offerings. Prefer to speak with a member of our Admissions team? Give us a call at (917) 722-0237.
Learn more about our corporate training programs here.
Access to this content and learning experience is for recreational purposes only. This offering is not regulated by the Bureau of Proprietary School Supervision. Access to this content is for avocational purposes, and no academic credit, certificate, or diploma is awarded upon completion.
*Taking this program does not guarantee that you will qualify for the CM1 credential.