Lean Marketing for Startups and Small Businesses
28

Thursday, 28 June

6 8 pm AEST

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

Lean Marketing for Startups and Small Businesses

Tom Willis Photo


Chief Marketing Officer, LawPath

28

Thursday, 28 June

6 8 pm AEST

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

About This Class

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly?

If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 90-minute session will help you get started on effectively getting the word out about your business.

Takeaways

In this class, you'll learn how to:

  • market your business on the cheap and increase your users
  • grow your database with targeted leads
  • get your customers to do your marketing for you
  • identify and connect with key influencers in your niche
  • track, measure, and evaluate return on your marketing efforts

Come along if you're a startup and small business owner—or are thinking about starting one—with little or no marketing experience.

Prereqs & Preparation

Basic understanding of social media including blogging. Experience with Hootsuite and Microsoft Excel would ideal, but are not required.

Preparation: To get the most out of the class, please come with a short description of the niche you are targeting with your products or services and why they want to buy them from you.

About the Instructor

Tom Willis Photo

Chief Marketing Officer,
LawPath

Tom is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.

Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups. In 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown assisting over 55,000 businesses, helping save tens of millions in legal fees.

Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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