Leading With Your Personal Brand in the 21st Century

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Leading With Your Personal Brand in the 21st Century

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

About this class

The 21st century has been marked by a leadership crisis that affects every other area of life, from politics, to economy, culture and society. In fact, “leaders” have lost faith on what they stand for, and when they do a perceived lack of authenticity gets on the way of economic and social prosperity.

By defining and embracing the guiding principles of your personal brand it is possible to reverse this trend and accelerate your personal and professional growth.

Finally, under the new reality of platform businesses, a new type of leader is required to enable the creation and scalability of successful new ventures and, that leader can be you!

Takeaways

Students will learn:

  • Define and articulate the pillars of your personal brand
  • Transition from following to leading with your personal brand
  • Develop a plan that will ensure your desired progression
  • The nuances and importance of communicating and behaving like a leader
  • The key differences between traditional and platform strategies

Prereqs & Preparation

This is not your conventional educational workshop. This is about sharpening your soft skills, self-awareness and establishing a personal purpose and vision. For that to happen, openness, honesty and a desire to lead are required.

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