Know Your Customer – Intimately: An Introduction to Market Research | Washington, D.C.

About this class

At the heart of every successful business is love for their customers. But how can you love someone you don’t even know?

Whether you’re designing a product or creating a marketing campaign – knowing your customer is critical. This class will introduce you to the tools you need to get to know your customers through market research – their needs, wants, pain points and the key insights which drive their behaviour.

We’ll show you how good market research can give you the confidence to create better products, launch effective marketing campaigns and design delightful user journeys.

This class is great for designers, developers or entrepreneurs who want to understand their customers, define their target market and feel confident they’re making decisions based off robust customer insights.

Takeaways

Students will learn: - Learn the essentials of qualitative and quantitative market research - Discover practical techniques for conducting interviews, research and surveys - Understand customer segmentation, and how it relates to UX, marketing and product design

Prereqs & Preparation

None.