Tuesday, 6 April
Online Live (Current)
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A more in-depth class to follow on from Public Relations 101. Whether you’re an entrepreneur, startup, small business, or just looking to up your media skills, this workshop will help you gain a better understanding of public relations. Focusing specifically on media relations, you'll learn how to develop a PR strategy that actually returns value for your business, how to find the most enticing stories for the journalists and how to build relationships with them. You'll dig into the detail of pitching including practical dos and don'ts and how to maximise your chances of getting coverage. You'll also learn how other tactics can help - from speaking opportunities to events and stunts. You will practice these skills in-class with practical applications of what you’ve learned that you can take home and put into action immediately.
You will learn:
Students who will benefit the most from this class will already possess good to advanced oral and written communications skills, a basic working knowledge of Microsoft Office Suite, and follow the broad news and social media regularly.
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