Introduction to UX Writing | November 15

$60 USD each
Monday, 15 November, 2021
3 5:30 am EST
Online

About This Workshop

Often considered design’s unicorn skill, UX writing is the art of designing with words to engage users as they navigate apps and digital products. Good copy enables users to have optimal interactions with the products, thereby elevating the user experience.

As products go global, there is a greater focus on designing an inclusive and accessible product for anyone and everyone. Gain an understanding of why localisation matters, why we should design for all use cases and how empathy can be applied to content design.

Whether you’re new to the world of UX or a seasoned designer, this workshop will help provide a good overview of this essential skill. Join our expert UX writer as we break down the foundations of good UX writing, learn how to leverage your current skill sets, and advocate for UX writing in your workplace.

Takeaways

  • Learn the basic principles of writing good copy and how to set yourself up for success as an effective UX writer
  • Learn how empathy applies to content design
  • Learn top tips on writing an inclusive and accessible product
  • Hands-on writing exercise for your first UX copy

Preparation

  • This session is taken completely online using Zoom.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.

  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Gayle Tan Photo

UX Writer | Conversation Designer | Design Mentor

Gayle thinks like a designer, but crafts with words. Be it chatbots or UI copy, she takes a data-driven approach to shape an engaging user journey across digital touchpoints. She is also a champion of accessible, inclusive design, and is excited about the future of conversational AI.

In her 14+ years of experience, she has worked in health tech, entertainment, F&B and banking, and helped launch the first contactless credit card in Singapore in 2007.

Gayle also gives back as a design mentor on ADPList.org, a global mentorship initiative for the UX community.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.