Introduction to Social Media Strategy
6

Monday, 6 November

6 8 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

Introduction to Social Media Strategy

Karen P'ng Photo


Freelance Strategist and Consultant

6

Monday, 6 November

6 8 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

About This Class

Social media marketing for business is no longer a maybe, it's a must. With so many platforms and strategies out there, it can be a confusing leap into the unknown that's more time-wasting than time-saving in your day-to-day marketing activities.

Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media.

Takeaways

  • Insights and best practices
  • What do to BEFORE you amp up your social media
  • Set-up checklist to ensure each platform is the best that it can be from day one
  • Step-by-step guide to creating content themes
  • Learn how to create a light social media strategy on limited insights and resources
  • Understanding KPIs and which ones are right for your business
  • Set up a 4-week kick off calendar to turn your plan into a reality

Prereqs & Preparation

  • Please bring a laptop and come with objectives and goals for social media.
  • Students must have a foundational understanding of basic platforms such as Facebook, Twitter, Instagram.

About the Instructor

Karen P'ng Photo

Freelance Strategist and Consultant

Karen P’ng is a freelance strategist and consultant specialising in social media, digital marketing and content. Having previously worked at Australia’s largest online retailer for the past 4.5 years, Karen has a strong interest towards helping startups and small businesses with limited resources grow using structure and strategy. She has worked with the likes of THE ICONIC, theright.fit, BRICKX and Trefiel. Karen holds a BA from Queensland University of Technology but believes that most of her skills and expertise came from her experiences of learning on the job and consistent upskilling through short courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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