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Introduction to SEO | October 26

$99 USD each
Tuesday, 26 October, 2021
4 7 am EDT
Online

About This Workshop

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s "organic" (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and how you can make the most of it, this workshop will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.

Please come ready with a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies on the job in our 10 -week Digital Marketing part-time course.

Takeaways

  • Understand how your customers are searching.
  • Be able to optimise your website’s on-page factors.

  • Learn how to start creating a content strategy that will assist with SEO.

  • Find out how crucial and connected social channels are to SEO.

  • Be able to build a well-optimised, socially shareable piece of content.

Preparation

  • This class is taken completely online via Zoom.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class

About the Instructor

Briony Cullin Photo

Freelance Digital Marketer

Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.

Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.