Introduction to SEO
15

Wednesday, 15 September

4 7 am EDT

$55 USD
Cost
$55 USD
Total

Questions? Read our FAQs

Introduction to SEO | September 15

Briony Cullin Photo


Freelance Digital Marketer

15

Wednesday, 15 September

4 7 am EDT

Online

Anywhere
Online
$55 USD
Cost
$55 USD
Total

Questions? Read our FAQs

About This Workshop

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and how you can make the most of it, this workshop will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what elements have traditionally been important for doing well in search results, and what recent changes have been made that will affect the way SEO works.

Please come ready with a couple of sentences that describe you, your current knowledge of SEO, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).

Takeaways

  • Understand how your customers are searching.
  • Be able to optimise your website’s on-page factors.
  • Learn how to start creating a content strategy that will assist with SEO.
  • Find out how crucial and connected social channels are to SEO.
  • Be able to build a well-optimised, socially shareable piece of content.

Preparation

  • This class is taken completely online via Zoom.
  • Class set up information will be emailed on the day of the class.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class. Participants are also encouraged to download and save any shared materials during class for later reference.

About the Instructor

Briony Cullin Photo

Freelance Digital Marketer

Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.

Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.

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