Introduction to Pricing Strategy
24

Friday, 24 February

10 am – 12 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Introduction to Pricing Strategy

Hector Lopez Photo


Marketing Leader / Advisor / Entrepreneur

24

Friday, 24 February

10 am – 12 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for ongoing improvement in your venture.

Takeaways

  • Learn the drivers behind pricing power.
  • Understand the basic determinants of price and customer-based pricing.
  • Develop a plan to obtain customer insights on willingness to pay.
  • Understand the pros and cons of the most common pricing strategies and how to implement them.
  • Recognize the "do's and don'ts" of "freemium" pricing models
  • Set a plan to refine price with testing.

Prereqs & Preparation

None.

About the Instructor

Hector Lopez Photo

Marketing Leader / Advisor / Entrepreneur

Hector Lopez is a marketing leader with 18 years of marketing, operations, and multi-category product management experience for companies with revenues up to $19B and global brands - Nike, Gap, Electronic Arts, and Yahoo.

As the CEO of Lopez & Company, he is a consultant and trusted adviser helping companies large and small on strategic and tactical issues so they get the most out of their marketing. Hector works directly with CEOs and their teams to tackle the most important problems facing the business and has worked with companies in entertainment, mobile, and social media.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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